Labelling Solutions for Retailers

Retailers need to focus on optimising the customer experience and making it as easy as possible for the consumer to buy when in-store. That means having the correct goods available for sale, displayed in an appealing manner with all prices and product offers clearly displayed and easy to understand and read in order to maximise selling and upselling opportunities.

section f

Consistency is how
customers remember you.

The Omni-Channel is a
multi-approach to sales; it aims
to provide the customer with a
seamless shopping experience,
whether the customer is shopping online from a desktop or mobile
device, by telephone or in a
bricks and mortar store.

Whilst the list of UK/International retailers who have implemented a solution for printing
pricing labels in-store is impressive, the question has to be asked -

"Why would a retailer implement such a solution?”

Potential Key Benefits to ANY Retailer:

Achieve Cost savings Over Historical Approach
Save Staff Time on Pricing Function
- More Time Engaging With Customers
Better Store & Brand Image
- Consistency Across Sales Channels
Simplicity & Clarity Of Pricing: Greater Closure Rate

Single Channel Approach To Customers – Deloittes
Fewer Pricing Mistakes So Less “Lost” Revenue & Fewer POS Over-rides
Analysts Research Suggests it’s a prerequisite for the “Mobile Shopper”

Label printing made easy.

Electrone & CloudBox have a range of
label printing solutions that encompass
recognised techologies to slide into place
alongside your current system - whether it
be USB, Bluetooth, Wi-Fi or hard-wired.

Our systems are trusted and used by great
names such as Superdry, Nike and the
Bodyshop.

The Body Shop - Before and After

The Body Shop - Before The Body Shop - After

Ann Summers - Before and After

Ann Summers - Before Ann Summers - After

“Navigating the New Digital Divide” Deloitte report 29th May 2015 states, “In a world where nearly everyone is always online, there is no offline, So it is not about the digital business, it is just business. It’s not about eCommerce, it is simply commerce. The consumer expectation is that retailers will take care of them regardless [of the channel].”

Electrone & CloudBox carried out market research in the US in the state of Florida and found plenty of evidence amongst all level of retailers to support the premise that in-store pricing and clear pricing policies are not as evident as they should be and clearly do not match the quality of the online presence of the retailers visited.

Typical Examples identified where in-store presentation is less than perfect.